Pasadena announced Monday a new campaign to educate the public about the health and legal risks of using marijuana.

The campaign, which the city has dubbed “The Smoke Is No Joke,” will focus on the risks associated with marijuana use, including how it impairs driving ability.

While the goal is to educate the public as a whole, it will specifically target informing kids, according to the city. The campaign was developed in collaboration with several local youth organizations, such as the Pasadena Youth Council, Pasadena Public Health Department Youth Advisory Board and Rose City High students.

According to City Health Officer Ying-Ying Goh, 26 percent of 11th graders in Pasadena Unified reported having tried marijuana in the 2016-2017 California Healthy Kids Survey.

“There is substantial evidence of the association between cannabis use and increased risk of motor vehicle crashes, including in states that have legalized recreational marijuana,” Goh said in a statement. “We want to educate everyone in our community, and especially youth, about the health risks related to marijuana use.”

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