By Rebecca Olmos | Correspondent

Green Wednesday has become one of the biggest retail holidays in the cannabis industry. It is acknowledged the day before Thanksgiving in the United States, right before two other major retail holidays, Black Friday and Cyber Monday. In 2020, sales of cannabis on Green Wednesday surpassed Black Friday cannabis sales for the first time, according to an Eaze Report.


There are sure to be more than a few answers as to why cannabis has become a necessity for consumers during the winter festivities.

Dispensaries are usually closed for the holiday, and regulars have to get their usual supplies before they close on Wednesday. Many people are also visiting from out of town, which might mean they have to leave their stash at home and grab a little something for their weekend away. The holidays are also a notoriously stressful time and cannabis is known to relieve any stress or anxiety. On the flip side, cannabis is also great to enjoy with the people you love, plus it can help increase your appetite for your holiday meal.

How much money do cannabis sales make during Thanksgiving weekend?

Green Market Report showed that combined retail cannabis stores made approximately 238 million dollars over the holiday weekend in 2020. This is an increase of sales on Green Wednesday by 80 percent from the previous year.

Plan ahead for sales and crowds Make sure you schedule a trip to the dispensary as part of your pre-holiday to-do list. Wait times might be longer than usual due to the increased streams of people. Some dispensaries offer preview sales before Green Wednesday to help customers beat the crowds. Like other big retail holidays, there will be lots of deals! Keep an eye out for marked-down prices on your favorite infused items.