In this Saturday, Aug. 25, 2018 photo, Judd Weiss takes a puff of a pre-rolled marijuana cigarette at his house in the Bel Air section of Los Angeles. Weiss, CEO and founder of cannabis company Lit.Club, believes the industry needs to do still more. He suggests marketing products in a way that makes them look more than just respectable, but as the herbal equivalent of a fine bourbon or scotch. (AP Photo/Richard Vogel)
