According to a recent Forbes article, legal North American cannabis revenues exploded by a whopping 30 percent in 2016 to $7.6 billion. Some are projecting sales to reach $24 billion by 2025.
With so many cannabis aficionados seeking products that fit their unique medical and recreational needs, combined with a glut of confusing and disparate consumption options, dispensary owners are looking to grow their businesses by quickly matching the products on their store shelves to local consumers looking to buy those products in real time. A new online cannabis marketplace has entered the scene to help everyone get what they want safely and efficiently.
iheartjane.com launched in April to deliver the cannabis industry’s only end-to-end online marketplace, enabling customers to confidently discover and order the best-rated products available in real time at local dispensaries. The platform allows consumers to search live menus, compare prices, products and services and then reserve those items for in-store pickup or delivery. iheartjane.com’s dispensary partners pay just a small flat fee for each completed order in a win-win situation for the industry.
Here are some additional ways Santa Cruz-based iheartjane.com is making the online cannabis marketplace easier for customers and dispensary operators alike:
Smart search feature helps you find exactly what you are looking for
With literally thousands of cannabis-related products available at thousands of dispensaries, the process of finding exactly what you need for either medical or recreational purposes can be mindboggling.
Consumers can use iheartjane.com to cut through the weeds (pun intended) to discover exactly what they’re looking for.
Let’s say you have insomnia. Simply enter the word “sleep aid” into the search box to discover every sleep-inducing cannabis product you could ever imagine. Alternatively, you can use search terms like “gluten-free” or “hiking” to find the exact product that fits your exact needs. You can even specify your location to find the closest dispensary that’s carrying what you want, and then reserve it for pick up or delivery.
Real-time live menus ensure the product you are looking for is available
Have you ever seen a must-have product online only to discover it’s sold out when you get to the store? Or driven 45 minutes to get the medicine you need only to find out it is no longer available?
Thanks to Jane, this is no longer an issue in the cannabis industry.
iheartjane.com works seamlessly with all existing point-of-sale systems to ensure you have an online view of what’s sitting on real-world shelves, connecting the consumer directly to products in real time. No more driving around from dispensary to dispensary for sold-out products or waiting outside hours before opening in hopes that you’ll get what you need before it’s gone. This is cannabis, not the iPhone, and consumers no longer have to shop this way for the medicine they need.
Tapping into the point of sale system also makes life easier for dispensaries. With data updated automatically, the dispensary no longer has to manually update menus. Improving the customer’s shopping experience eliminates those awkward situations when a customer arrives to buy a particular item only to find it has sold out.
Easy to order and ready for pick-up or delivery
After searching for products and browsing the digital storefronts at nearby dispensaries, you can then compare pricing and reviews before ordering. You can then select a time that works for your schedule so you can simply roll in and have it ready and waiting for you.
Oh, and iheartjane.com is 100 percent free for you to use, so there’s no extra fees or taxes no matter how many times you use the service.
Eliminates fake reviews, giving you shopping confidence
In the same way that it can be problematic to trust restaurant or service industry reviews on platforms like Yelp that do not ensure a reviewer actually visited the store, online cannabis resources have been plagued with fake reviews.
When fake reviews erode the trust between consumer and dispensary, customers fail to place orders due to skepticism and businesses lose out on valuable transactions.
iheartjane.com has solved this problem. Only verified customers who have completed an order can provide a review for that store. Now customers have complete transparency, and dispensaries will only receive genuine feedback from their patrons.
Jane lets dispensaries know which products are most popular to help maximize ROI
There’s nothing worse for a business owner than stocking shelves with products that customers pass over. Because iheartjane.com provides a real-time view into which items are searched for and purchased online the most, business owners can maximize ROI by making sure to load up on the most sought-after products.
Seth Smith, the Santa Cruz Veterans Alliance dispensary director of communications and public policy, told the Santa Cruz Sentinel in an interview this year, “Our products were available on Jane before the dispensary opened. Kosher Kush is one of our most popular strains. That tells me I need to grow more of this.”
The startup iheartjane.com has already raised over $1 million to make online cannabis shopping easier for customers, according to the Sentinel story. It’s increasing orders for dispensaries without charging them any startup, monthly or cancellation fees.
“Consumers today want a certain experience when shopping online; they expect smarter searches with custom recommendations, and we believe the cannabis industry should be no different,” said Jane CEO Socrates Rosenfeld, a combat vet who discovered the health benefits of cannabis while studying at MIT. “We also recognize that dispensaries are the backbone of this industry — and they’re tired of relying solely on expensive and often incomplete advertising to reach new customers. We’re committed to supporting those visionary operators who see where this industry is headed, and want to provide their customers with a simple and straightforward shopping experience — all while seamlessly operating within compliance of state law.”